I had the great pleasure of having lunch one day with Treva Harte (who is one of the quad that owns Loose-id, so that makes her my boss *g* ) while we were at RT this year in Orlando. I found her very down to earth, friendly, and enjoyed the time to get to know her. Though I haven't met the other three of the owners in person, they've always been great about getting back and answering any questions I have. Which is why I love being with Loose-id so much...they have awesome people working there. ^-^
Anyway...The Washington Post had a great article about Treva and Loose-id. Take a moment and check it out.